Hey everyone! 
These two weeks are special. We’re celebrating two big milestones at once: Exoserva is officially live in the Apple App Store 
— and the timing lands right on America’s 250th birthday 
. The platform built for the tradespeople and contractors who build this country with their own hands now lives right in your pocket — grab it straight from the App Store on iPhone and iPad.
Under the hood: over 900 updates in two weeks — 230 of them brand-new features. We’ve broken it all down by theme. Let’s go 
TOP NEW FEATURES
1. Exoserva is now in the App Store 
Our native iOS app passed Apple review and is available to everyone. The whole platform — jobs, scheduling, invoices, calls, the AI receptionist — runs as a full app on iPhone and iPad. Installs in seconds, same login.
2. One unified Inbox — every conversation in one place 
We completely rebuilt messaging into one clean three-pane Inbox: your conversation list, the thread itself, and a customer card with history, notes, and AI suggestions — all on one screen.
- One persistent conversation per customer (just like a messenger) — no more duplicate threads
- New Unread and Unanswered filters (customer spoke last, you haven’t replied yet)
- Pin important conversations to the top of the list
- Outbound messages now show the real name of the teammate who replied
- Everything updates live, no refresh; deep links open right inside the new Inbox
3. A free website for your business 
Say hello to your premium public contractor page at /pro/your-brand — essentially a ready-made website instead of a separate, expensive landing page. Control the visibility of each service, turn on price display, and pull in your own brand fonts and colors. Share the link — customers see you, your services, and can book on the spot.
4. A new “Prospects” section 
A dedicated space for people who aren’t customers yet: automatic lead scoring, KPIs, and “attention signals” (who’s due for a call-back), plus columns with their estimates. No more losing a hot lead.
5. Your AI receptionist now remembers the customer 
The AI that answers your calls and texts just got genuinely up to speed: before it responds, it pulls up relevant customer history — past jobs, prior conversations, service history — and answers with full context. Personal data stays protected: the customer’s name never goes to the model.
6. AI Decision Layer — preview 
(early access) We’ve launched the foundation of something we’ve been building toward for a while: the AI watches your business and proposes actions on its own (like reminding a customer or scheduling a follow-up), and you approve with one tap — then it acts. With built-in safeguards: a kill-switch, a budget cap, and customer consent before any outreach. We’re rolling it out carefully, on request.
7. Team Chat 
An internal chat for your crew: channels, threads, a composer, and unread badges right in the menu. Talk to your team without leaving the platform. (Rolling out gradually.)
8. Online booking that actually works 
- Real SMS reminders to customers (they used to be a stub)
- Fixed existing-customer lookup during booking
- Bookings now show up in the Inbox, and you can download an .ics file for Apple Calendar / Outlook
ESTIMATES, INVOICES, TAXES & PAYMENTS
A huge block of work on everything money-related:
Branded PDFs and emails
- One unified branded PDF engine for estimates and invoices — consistent look, your logo, and your brand colors in the letterhead
- In-app PDF preview (for both estimates and invoices) — before you send
- Customer estimate and invoice emails now share one branded design
- Cleaned up “leaked” markdown from line-item descriptions in PDFs
Flexible taxes and fees
- A tax & fee catalog scoped to Labor or Material
- A per-line “Taxable” toggle on every estimate/invoice line — end-to-end, with a live recalc
- Default rates per line-item type
- Tax-exempt customers — tax zeroes out automatically
- The “No tax” option is always within reach; the PDF tax-row name comes from your catalog
Clarity and control
- A visual status stepper on estimates and invoices — see the stage at a glance
- “Show service address” and “Show technician” toggles for the PDF
- The customer’s phone now shows on the estimate and in the PDF
- Truthful per-channel Send feedback — see whether it actually landed via SMS or email
- Refund and Send now sit behind a confirm dialog — fewer accidental taps
- Field roles (technician/dispatcher/supervisor) can now see the customer-facing price on a job
Signup and Price Book
- Pay right at signup via Stripe Checkout + a plan recommender at checkout
- The setup fee is now an opt-in add-on, not a mandatory line
- A major Price Book repair: categories, CSV upload, and Labor/Material schemas
CALLS, MESSAGING & LEADS
- The voice AI recognizes unknown callers: it asks for their name, reads it back, and saves the contact to your Inbox; instead of a placeholder, you see the number
- An outbound caller-ID selector — with a “sticky” default per customer
- Thumbtack integration is now production-ready end to end: photos/videos and “service details” from leads flow into chat, and outbound messages go out via short links
- Video in chat (mp4/mov/webm) with an inline player
- Sign in with Microsoft (corporate accounts)
- Per-conversation Reply-To on outbound email, handling of inbound email replies, and a Vendors tab in the Inbox
SCHEDULING, SERVICE AREAS & DISPATCH
- Service areas on the map: draw radius coverage circles, set a daily job cap, routing priority, and technician assignments — all from one single list
- A skills catalog for technicians instead of free text, plus the option to add your own top-level industry
LOOK & FEEL: LIGHT THEME + MOBILE
Light theme rolled out across dozens of screens — customers, properties, invoices, estimates, calls, dispatch, reports, settings, and public pages. All crisp in light mode too- A Compact mode with real density tokens, plus a remembered collapsed sidebar
- Hundreds of mobile refinements: buttons bumped up to comfortable 44px targets, everything fits even at 320px, modals open full-screen with a “sticky” action bar, emoji replaced with crisp vector icons, and clipped tables turned into tidy cards. We also cleaned up landscape orientation.
SECURITY & TRUST
- Per-device logout: “Log out” ends only the current device’s session, plus a new Active Devices screen to revoke any session
- Two-factor auth (2FA) — each user enables it themselves; backup codes regenerate in one place
- Hardened protection for the admin panel and an immutable audit log of security-settings changes
- Extra database-level data isolation (RLS)
- Bring your own AI key (BYOK) — store your own LLM key per tenant
- Removed unverified claims from public pages — we only say what’s true about ourselves
LANGUAGES
- A big translation update: ~80 improvements across 10 languages, filling gaps and re-translating machine-translated junk in Portuguese, Vietnamese, and Italian
- A new stale-translation tracking system so text never drifts apart between languages
QUALITY, SPEED & RELIABILITY
- Rate limits no longer get in the way of scrolling lists on your phone
- Tidied up metrics reporting and closed dozens of small bugs across every screen
- Strengthened test and deploy stability — so new features reach you faster and without hiccups
All told: over 900 updates in two weeks, including 230 brand-new features — all timed to our App Store launch and to the 250th birthday of the country we’re building this for.
Thanks for growing your business with us! Install Exoserva from the App Store, try the new Inbox, the Prospects section, and your own business page — and please drop a comment with what you love and what’s missing. We read every one. 